February 5, 2021

Oceania brand rationalisation programme and leadership changes

Pacific ocean and countries – supplied – credit Google Maps

Xavier Eiglier, immediate past-CEO of ANL discusses developments at the CMA CGM Group. Mr Eiglier writes:

“Some 18 months ago, the CMA CGM Group started a programme to simplify the various shipping line brands operating across various parts of the world. This was done in a staged approach which saw some brands retired from particular markets and some brands having their scope expanded.

“This has been very positive for ANL, now being recognised as the CMA CGM Group’s leading carrier for Oceania. This was a real vote of confidence in our local management team and the strong agency network across the region.

“ANL’s long history brings with it strong market knowledge coupled with quick decision making, all focused on providing the best service to our customers. We work hard to understand our customers’ needs now and into the future, so as to adapt our offer. This is a continual process as container shipping and ANL evolves, we see changes like new routes, new port calls, innovative digital tools and expanded value-added services.

“Recently leadership changes have also been announced. I will move from my current position as Chief Executive Officer for ANL, to the new role as Executive Vice President to drive a new third air freight logistics business pillar, beginning 2021, based in the CMA CGM Head Office in Marseille. Current Managing Director of CMA CGM Group Agencies (Oceania), Shane Walden has been newly appointed as the CEO of ANL.

“Fulfilling Mr Walden’s current role, existing Vice President for Business Development (CMA CGM & CEVA Logistics), Paul Haeri will lead the CMA CGM Agency cluster across Australia, New Zealand, Papua New Guinea, Timor L’este, Papeete and New Caledonia. ANL is maintaining a strong leadership team in Australia, which gives the organisation powerful local capabilities”.

Read Mr Eiglier’s full article here.

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